Product Manager with 5+ years of consulting experience helping clients transform their digital product strategies from concept to launch through data-driven roadmaps and cross-functional team alignment.

About Elena

Elena Rodriguez is a Product Manager who excels at bridging the gap between design and development, ensuring that product visions become reality. With an MBA from Stanford and 5 years of hands-on product experience, Elena brings both business acumen and technical empathy to her role.

Background

Elena started her career as a software engineer before transitioning to product management. This technical background, combined with her business education, gives her a unique perspective on building products that are both technically feasible and commercially viable.

Approach

Elena's product philosophy centers on:

  • Deep customer empathy and research-driven decisions
  • Close collaboration with engineering and design teams
  • Data-informed experimentation and iteration
  • Clear communication across all stakeholders
  • Shipping quickly while maintaining quality

Outside of work, Elena advises early-stage startups and teaches product management workshops.

Professional headshot of Elena Rodriguez, Product Manager at Friction consulting agency

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Have questions about our services or consulting process? This section covers the most common topics to help you better understand how we work and what to expect.

Get started

How do we begin working together?

We start with an initial consultation to understand your goals, challenges, and priorities. From there, we outline a clear approach tailored to your business needs.

What types of businesses do you work with?

We work with startups, growing companies, and established organizations across a range of industries, adapting our approach to each client’s unique situation.

Workflow

What does your consulting process look like?

Our process includes discovery, strategy development, and implementation support. Each phase is designed to ensure clarity, alignment, and measurable outcomes.

How long does a typical engagement last?

Project timelines vary depending on scope and complexity, but most engagements range from a few weeks to several months.

Will you work with our internal team?

Yes, we collaborate closely with your team to ensure alignment, knowledge transfer, and successful implementation of strategies.

Support

Do you provide ongoing support after the project?

We offer continued advisory and support to help refine strategies, monitor progress, and ensure long-term success.

How do you measure success?

We define clear metrics at the start of each engagement, focusing on outcomes such as growth, efficiency, and overall business performance.

How can we get in touch?

You can reach out through our contact form or schedule a consultation directly. Our team will respond promptly to discuss your needs.

Every successful strategy begins with the right conversation. Get in touch with our team to discuss your challenges, explore potential solutions, and start building a path forward.

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