Lead Designer who partners with organizations to craft user-centered digital experiences, from design systems to complete product transformations that drive measurable business outcomes.

About Sarah

Sarah Chen is a Lead Designer with 8+ years of experience crafting digital products for both innovative startups and Fortune 500 companies. She currently leads design system initiatives and helps teams ship better products faster.

Background

Before joining our team, Sarah spent 5 years at a leading design agency where she worked with clients in fintech, healthcare, and e-commerce. She specializes in design systems, user research, and helping organizations mature their design practices.

Expertise

Sarah is particularly passionate about:

  • Building scalable component libraries
  • Conducting user research and usability testing
  • Mentoring junior designers
  • Bridging the gap between design and development

When she's not designing, you'll find Sarah speaking at design conferences or writing about design leadership.

Professional headshot of Sarah Chen, Lead Designer at Friction consulting agency

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Have questions about our services or consulting process? This section covers the most common topics to help you better understand how we work and what to expect.

Get started

How do we begin working together?

We start with an initial consultation to understand your goals, challenges, and priorities. From there, we outline a clear approach tailored to your business needs.

What types of businesses do you work with?

We work with startups, growing companies, and established organizations across a range of industries, adapting our approach to each client’s unique situation.

Workflow

What does your consulting process look like?

Our process includes discovery, strategy development, and implementation support. Each phase is designed to ensure clarity, alignment, and measurable outcomes.

How long does a typical engagement last?

Project timelines vary depending on scope and complexity, but most engagements range from a few weeks to several months.

Will you work with our internal team?

Yes, we collaborate closely with your team to ensure alignment, knowledge transfer, and successful implementation of strategies.

Support

Do you provide ongoing support after the project?

We offer continued advisory and support to help refine strategies, monitor progress, and ensure long-term success.

How do you measure success?

We define clear metrics at the start of each engagement, focusing on outcomes such as growth, efficiency, and overall business performance.

How can we get in touch?

You can reach out through our contact form or schedule a consultation directly. Our team will respond promptly to discuss your needs.

Every successful strategy begins with the right conversation. Get in touch with our team to discuss your challenges, explore potential solutions, and start building a path forward.

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